About Aloha-Cruz

Cruz Nobleza is the founder of Aloha-Cruz.com. She’s also the proud mom of Rachel Barnes-Cooper AKA Rocky Barnes and Evan Barnes...mother-in-law to Matt Cooper and Dominique Barnes…Nana to Phoenix “the Fighter” Barnes (7), Jones Cooper (4) and Charlie Cooper (1)

Cruz has been a South Bay hair and make-up artist for 30+ years. In 1995, Cruz decided it was time to pull in the reins and stay closer to home. She wanted to create an atmosphere that was conducive to her family life, her hairdressing/make-up career, yet able to surround herself with the "things" she loves. Aloha-Cruz.com was born... a collector showcase of vintage Hawaiiana, surfing, and skateboard memorabilia. Cruz has been a collector of Hawaiiana for much of her life. Her father, Papa Joe, was born and raised in Hawaii and many of their family members still reside in the islands.

In 2024, Aloha-Cruz.com will celebrate its 29th anniversary! For 10 years (1998-2008), Cruz produced “Da Show” and "Island +Beach™... The Cruz Annual Surf, Skate and Hawaiiana Expo". This was a one day event of 40+ dealers from the Mainland and Hawaii…it was the only show of its kind featuring select contemporary and vintage Hawaiiana, surf, and skate. Since Island +Beach™ was one of a kind, it attracted customers worldwide!

Cruz can also be seen at specialty shows around Southern California (please check the Calendar page for locations and dates). Cruz also travels to Hawaii to "bring it all back" to the Collector Shows at the Blaisdell Center in Honolulu.

Aloha-Cruz Highlights...

Cruz’s flea market space was featured in the 2005 movie "Bad News Bears" starring Billy Bob Thornton... just watch for the Hawaiian "Where's Waldo".
Cruz and her private collection were featured in September 2004 on HGTV’s “Collector Inspector” hosted by Harry Rinker.
June/July 2003 Elle Decor Magazine featured collectible Hawaiiana items from Cruz.
A & E’s “The Incurable Collector”, hosted by John Larroquette, featured Cruz and made Hawaiiana a “hot” collectible.
Local Fox News featured Cruz as the place to go for vintage Hawaiiana (part of Lisa’s “Tropical L.A.”).
Los Angeles Magazine has named Cruz’s “Da Show” and “Island+ Beach™ as one of the Top 10 things to do in Los Angeles.

Notable customers of Aloha-Cruz.com include: Fox Television's "The O.C.", Michael Richards, Adam Sandler, Rob Schneider, Bobby Slayton, Jami Gertz, David Arquette, Courteney Cox, Eddie Vedder, Peter Guber, Celebrity Interior Designer Jarrett Hedborg, Gail Anderson of KTLA Morning News, Dolly Parton, Fannie Flagg, Mr. and Mrs. Frank Mancuso, Walt Disney Co., Paramount Pictures, David E. Kelly Productions, Mr. and Mrs. Richard Donner, Anjelica Houston... just to name a few.

Cruz and her family may live on the Mainland, but they keep Hawaii close to their hearts. If you haven't visited Cruz...please shop the eBay store at “alohacruz.com”---OR---shop right here 24/7 at Aloha-Cruz.com!

MAHALO NUI LOA!!!